Wednesday, February 17, 2016

About TAG Heuer: The Carrera

TAG Heuer’s most iconic models are associated with automobile racing, and one of the most famous is the TAG Heuer Carrera (Replica TAG Heuer Carrera). Jack Heuer suggested the name shortly after taking control of the company from his uncle (more on this below). The name comes from the Carrera Panamericana, a dangerous race run on public roads in Mexico from 1950 to 1954.

Jack Heuer wanted to create a watch for race car drivers. It had to be perfectly legible and tough enough to withstand the vibrations drivers experience during a race. The result is a watch that has achieved cult status.

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